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#TheReinventionProject / Shop / The Edit / Tips & Tricks

Adriana Abascal “Reinvention” Lipstick Palette Trio with Magnetic Travel Case with 3 Essential Shades for Everyday Use

15 November 2016
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I've launched my first cosmetics product aimed at women, who, like me, are busy and constantly on the go and I specifically chose to launch a “go to” lip palette of colors for women who wish to carry as little as possible in their bag and help them multi-task throughout the day.

The palette includes three colors: a light nude, a bright poppy, and a rich raspberry. The colors are well suited for women of all ages and skin tones, and are perfect for mixing to create custom colors. The color palette comes in a signature black magnetized case, complete with a mirror and lip brush. Because the case is magnetized, the colors can be easily replaced with Adriana’s new colors each season, making this collection even more practical and long lasting.

The product is priced at $19.99 and is now available on Adriana Abascal’s Amazon Storefront
https://www.amazon.com/sp?_encoding=UTF8&asin=B01N64BV6W&isAmazonFulfilled=0&isCBA=&marketplaceID=ATVPDKIKX0DER&orderID=&seller=A2MZBQ2GEO89ER&tab=&vasStoreID=

I have literally grown up in a make-up chair. And while I love these aspirational moments of beauty, empowerment and true accessibility have always been important to me. And on a business level, I wanted to give women something they can simply grab and go.

Today’s women play so many roles and are constantly reinventing themselves. They deserve to have something that is simple and transformative, and I wanted to be the brand that delivers that to all women.

DESIGNED BY ADRIANA ABASCAL: Internationally known Latin Supermodel for her elegance and runway show globetrotting style, she is now creating a beauty collection aimed at busy women like herself, under the name "Reinvention Project".
"GO TO" LIPSTICK PALETTE: 3 Essential Shades: Light Nude -- named after her fashion muse (and Mother), Nieves, Bright Poppy -- named after her daughter Jimena, and Rich Raspberry -- named after her daughter Paulina.
PERFECT FOR ALL DAY USE: Designed for women (who are on the go and) want to carry as little as possible in their bag or purse, (all in one) signature black case.
STURDY MAGNETIC CASE: Complete with Mirror and Lip Brush. Shades can be replaced with new Palettes as new seasonal colors are launched.
MADE WITH CARE: Made in Canada, the Reinvention Lipstick is Paraben Free, Hypo-Allergenic, Allergy Tested, Non-Cosmedogenic, Fragrance Free and Animal Cruelty free.

Photo & Make up :Andrew Einhorn

Hair & Style :Ismael

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